Starting an effective business in Nigeria: How I failed and How You can succeed.

Everybody and their sisters had a business, so I wanted one.

Growing up in a middle-income household, the need to be financially stable and successful was ever so present.  As the least entrepreneurial person in my household, I decided to start a business.  With little to no knowledge, I dived headfirst into the mini-importation business from Onitsha to Warri. Whatever I imported, everything from deodorant to lingerie to jewellery to hair accessories was exciting, my first attempt at starting my own business. The result? A TOTAL LOSS!

 WHY?

Even though it seemed like I was making a profit, people were rushing my products and asking for more. I realised my loss when the cost of importing the goods increased, I used most of my earnings as capital, did not do market research, and assumed that all I needed to start a business was the capital. I ended up trying to cut import costs and source my products myself. Taking a long trip from school to Onitsha market in Anambra state.

This resulted in an overwhelming experience and the realization that I do not have the skills to trade in the local market. I would have been deceived if a friend who knew the area had not accompanied me. I was so disheartened to find that all the efforts I made from transportation to sales only resulted in an actual profit of N15.000, that I invested in a wig for myself and closed "shop".

 THE REALITY

The truth is having one source of income in Nigeria is not sustainable, I always had this at the back of my mind. But the question was how do I find the knowledge to run a business, with my own skills? Sure, you could conclude that business is not for everyone, but honestly, there is a business for everyone. You would probably say “well, just go online there are many resources there”. While that is good, in a world with so much information, finding information tailored to your needs, environment and circumstance can be quite difficult. This is where Toyin Omotoso comes in.

I discovered Toyin Omotoso from a friend who had similar goals as mine. Although I was quite sceptical about online businesses, I knew I had to do my own research. This friend was already making quite the profit from her online business without the troubles of heavy capital and untrustworthy suppliers.

 

HERE’S WHAT I FOUND

Toyin Omotoso is a Nigerian Internet marketer, Consultant and founder of Expertnaire with a net worth of over $200,000. He has a program that provides 12-day intense training, on how you can start your own business through affiliate marketing. It is a course that really any serious Nigerian Youth needs. It is tailored for you to develop yourself, and make money right from the comfort of your home. All you need is dedication and focus to achieve your goals.

No one is ever too young or too dumb to start anything. Sometimes all you need are the right tools. If you want to get serious about having a stable income and improving your financial status. Get started now CLICK HERE

PS: Even if you already own a business, this training will help you optimize your skills and generate more profit for your business.